I just finished this little illustration for the business travel magazine Globetrotter. It’s about “Snus”, that pretty disgusting tobacco that is so popular in sweden. It’s an old tradition here, but in a lot of other countries it’s actually banned, and the article was about bringing snus on your travels.
client: Globetrotter Magazine
client: Mash Up International
I had the honor of working with the with the awesome guys in Swedish music genius group Mash up International. This is the first single, and the idea is to make one more, and then an ep cover.
See the full post for process and sketches.
Swedish pop rock club giant Debaser just started a new restaurant called Calexico’s here in Stockholm (yep, that’s right, Im back in town!). It’s a mexican inspired restaurant with tacos, guacamole, churros, todo! The bar has a huge tequila selection, and besides from some specially imported mexican beers, they wanted to crown the beer selection with their own ale. In collaboration with Swedish brewery Dugges they made a nice, red-ish ale, I think it’s a kind of apa, and I was asked to do the label.
I wanted to stay away from all the typical beer label cliches, both design- and color wise. That meant no shields, no rye, no birds and nothing dark blue brown, black. I thought that if there’s a new beer in the fridge, it need to pop to make people notice it, and since the bottles are brown, I thought yellow would be great. I also wanted the style to feel like street food in Mexico; hand brushed typography, bright colors and 50′s ornaments (something like this!).
I focused on making the girl look cool (face paint and all!), and to stay as far as possible away from the boring beer cliche of a booby german waitress pinup (because that would be totally stupid and not at all what Debaser is about), so I just tried to make a cool girl downing an ale, cause the beer is so damn rico!
I am, as I told you, in Buenos Aires at the moment, and I started this experiment as a way to communicate with the rest of the world what I love about this city. And also to have an excuse to eat a lot. Please read, comment, share, buy a ticket to BA, eat a steak, etc.
To read all of it, click here: A bite of BA
Hi!I am officially in exile from the swedish winter, spending it in my (other) favorite city of the world, Buenos Aires. But don’t worry, I’ll still be working full time just as before, I just moved the home office to the other side of the world. That means mostly that if you’re in Stockholm, I’ll have a pretty hard time to meet face to face (but hey, there is skype and ichat and facebook and…), and I am four hours behind you. If you’re somewhere else, you’ll probably not even notice I’m gone.
client: Dagens Nyheter
This winter I was asked by the digital marketing agency Great Works to participate in a swedish television show that aired on Kanal 5 called “Telefonpiraterna”, phone pirates in english. It’s a television show where they make prank calls to people, and then let different illustrators make funny animated shorts out of them. This is my contribution. It’s actually a reversed prank call, as the prank is an ad about selling a puppy, and the pranker is the one that answers, not the caller. So the story is about this guy who finds this ad about a puppy for sale (“clever puppy is looking for likeminded owner”), and he immediatly falls in love and calls them up to buy it. But the man who answers starts to ask weird questions instead, “what is 9 x 9?” and “what is the capital of Luxembourg?”. When the caller fails to answer, he is denied to buy the puppy. :*(
client: Sony Music / Baseline
I illustrated some posters for the new single “Garbo, Astrid, Taube” by the awesome Swedish rap duo Lorentz & Sakarias. The title of the track is the names of three swedish cultural icons Greta Garbo, Astrid Lindgren and Evert Taube, and the reason is that they are the ones that are going to appear on the new swedish bills.
The illustrations where printed as four different posters, three of them anonymous, with only a portrait, and the fourth one with the title of the track and the name of the rap group.
client: Dagens Nyheter
client: Rocky Magazine
client: Computer Sweden
Cover illustration for swedish book magazine Bokfokus about a psychology book explaining how agressive behavior towards a child get inherited.